As a young girl playing flag football among boys in Mexico City, Diana Flores tapped into her resilience and passion to carve her own path as an athlete. Now, the captain and quarterback advocates and creates opportunities for young girls worldwide to play the sport she loves.


Written by FRANNIE SPROULS
Photography + Video by CASS DAVIS
Design + Art Direction by ARTURO MAGALLANES

MAY 7, 2025
MEXICAN flag football superstar Diana Flores never imagined that she would be part of the Olympic Torch relay.
But in 2024 at the Cannes Lions International Festival of Creativity, she stood alongside retired lacrosse player Paul Rabil, WNBA veteran Sue Bird, retired soccer player Megan Rapinoe, three-time gold medalist Shaun White, and table tennis player Xiaoxin Yang with the torch in hand.
“It was such an honor not only because I got to share that experience with so many of my role models, but also because it was the first time my sport was being represented as part of the Olympic games,” Flores says. “I was also representing my country and my Latino community. That moment reminded me that the future is bright—and we’re already part of it.”
Flores’s rise has been undeniable. The captain and quarterback of Mexico’s world champion National Flag Football team has won several awards: four National Titles since 2017, Best Offensive Player at the World Flag Football Championship in Panama in 2018, a Silver Medal in 2021, and Most Valuable Player at the 2022 World Games, where she led her team to a gold medal.
In 2024, she was one of Forbes’s 30 Under 30 and People en Español’s 25 Mas Poderosas, and recognized in LiS™: Latinos in Sports’ second annual list. Flores was also the offensive coordinator for the AFC at the 2023 NFL Pro Bowl Games alongside head coach Peyton Manning and the featured star of the NFL’s “Run With It” advertisement, which won an Emmy in 2023.
As a global ambassador for the National Football League (NFL) and the International Federation of American Football (IFAF), Flores is committed to growing the sport.
“I feel so proud and honored,” Flores says of her role as an ambassador. “I also carry a lot of responsibility knowing that every action I take on and off the field has to have a clear purpose of making the game bigger and opening opportunities for the girls.”
The Bigger Why
Flores immediately fell in love with flag football when she was eight years old. Her dad had played college football and introduced her to the sport, which was not well-known and was mostly for boys. With very few options (read: none) for girls her age in Mexico City, Flores started playing on teams with seventeen-year-old girls.
“That’s how I fell in love with the game, by seeing the passion these women had on the field,” she explains. “Flag football gave me the opportunity to be my true self, to be competitive, driven, and fearless.”
Flores had an empowering coach who helped her realize that no matter how many noes she heard on the field, there was always a way for her to succeed. Her all-female team was not allowed to step on the football field, so they trained on the secondary field.
By the time she reached fourteen, she was the only girl playing in an all-boys league. There wasn’t a league for girls. Flores began representing Mexico when she was sixteen, and she was the only Latina at the NFL Flag Cup World Championships.
“The moment I got selected to represent Mexico at sixteen, that’s when I realized that it wasn’t just about me and my passion for flag football, but rather about representing my country and female athletes. I wanted to show that we deserved to be a part of it.”
Flores has seen many female teammates walk away from the game—a trend not uncommon among girls in sports.

According to a 2020 Women’s Sports Foundation report on sport participation, drop-out rates are significantly higher among girls than boys (36 percent girls vs. 30 percent boys). The report also found that a third of parents buy into the belief that boys are better than girls at sports. Cost, transportation, and lack of access also creates barriers, particularly for low-income households and Hispanic families.
Flores herself has had moments where she thought she might have to give up her flag football dreams.
“I’ve always experienced the power of no. ‘No, this sport is not for you. No, you’re too young. No, you’re not going to get anywhere playing this sport. No, no, no,’” she says. “It has been a constant in my life to hear all those noes and all the reasons why I should quit.”
One pivotal moment came when she was about to begin college as a biochemical engineering major—until a month before classes began, she received a scholarship offer from Tecnológico de Monterrey to play flag football.
“I knew that was my shot to be able to keep doing what I love: to grow as an athlete, but also to study marketing and communications.”

DIANA FLORES
NFL Ambassador,
Captain, Mexican Flag Football
SIDEBAR
The Olympic Stage
Another dream come true for Diana Flores—and the sport—was the 2023 announcement that flag football would make its debut at the 2028 Olympics in Los Angeles.
It’s one thing to hear that the sport you play will be part of the highest level an athlete can strive toward. It’s another to be part of the movement that brought it there.
Flores counts it as one of the biggest honors of her life to work alongside the NFL and the IFAF, representing flag football athletes as chair of the IFAF Athletes Committee to the International Olympic Committee (IOC).
“Even before flag football was announced as an Olympic sport for LA28, I knew flag was becoming more and more popular around the world,” Flores says. “It makes me so happy to be part of that journey. It’s a huge step forward for the game—and for future generations of flag football athletes. I know this will open so many doors for the sport.”

Sports has the power to change lives. I know that because it has definitely changed mine, and I’ve seen the impact it has had on the talented young athletes I mentor.”
Becoming the Role Model
Flores didn’t grow up with any flag football role models. There were the women who played before her, of course, but there weren’t any who were playing the game at the highest levels of the sport.
“I had to look at other sports, at other female athletes on the biggest stages to try to identify with them. But at the same time, they didn’t look like me. They didn’t speak my language, and they didn’t even play my sport,” she explains. “I grew up watching all these NFL players, but there weren’t any female athletes playing my sport professionally that I could look to.”
One of the first female athletes Flores looked up to was Billie Jean King.
Flores was around twelve or thirteen, and her coach had her team playing against college men. “It was an interesting moment to see that I wasn’t any different from my teammates, who were boys. I knew I was good on the field,” she says. “I was even better than some of my teammates, but I couldn’t understand why my coaches didn’t give me the same spotlight as my teammates.”
So, she googled “women against men in sports.” She came across Billie Jean King and the Battle of the Sexes, where King played (and won) against former number one-ranked tennis player Bobby Riggs. It was a motivational moment for Flores to know that she wasn’t the only one to come up against gender inequality in sports.
Flores found inspiration and motivation in other athletes: Serena Williams, Alex Morgan, Megan Rapinoe, Sue Bird, Allyson Félix.
“That’s one of the most amazing things about this movement of female empowerment in sports,” she says. “We all know that no matter where we’re from or what sport we play, we are fighting for the same thing. We’re fighting for more opportunities.”
Now, Flores knows that she is the inspiration and motivation for flag football players, Latina and non-Latina alike. This provides her the guidance and focus she needs to move forward on and off the field.
As Under Armour’s first flag football global ambassador, Flores and UA Next hosted a flag football clinic exclusively for young female athletes at the Tec de Monterrey Campus Sante Fe. They will be running the second clinic in Mexico City this year, and Flores will be running another camp in Europe.
“I have found my passion in not only playing flag football but also in sharing my knowledge of the game and mentoring young athletes in the sport,” she says. “Sports has the power to change lives. I know that because it has definitely changed mine, and I’ve seen the impact it has had on the talented young athletes I mentor.”

SIDEBAR
A Message for Young Latinas
Advice from Diana Flores
“My message for young Latinas is: Never give up. Remember that you’re powerful, strong, smart, and that you already have inside you everything you need to achieve your dreams. Never let anyone tell you what you can or cannot do. If you stay disciplined, consistent, and work hard, there will always be a path to live your dream. Life will surprise you—and be bigger and brighter than you can even imagine right now.”

I want to know that I was part of the change to give women opportunities to show their greatness on the field.”
BUILDING A LEGACY
Every step of the way—from world championship games to leading flag football camps to advocating for the sport on a global level—Flores’s Mexican identity and culture has been at the forefront. It’s shaped who she is as an athlete, a woman, a professional.
“We are resilient. We never give up,” Flores says. “We have learned that no matter how many challenges are in front of us, we can always and will always find a way to make things happen.”
There is also a strong sense of unity and support. “[Latinas] support each other in a very special way. We always feel like family,” she explains.
Flores hopes that one day, there won’t be a divide between men’s and women’s sports—just athletes, playing the game they love.
“I want to know that I was part of the change to give women opportunities to show their greatness on the field,” she says.




Credits
VP, EDITORIAL
Frannie Sprouls
SENIOR EDITOR
Melaina Cecilia de la Cruz
AUTHOR
Frannie Sprouls
DESIGN + ART DIRECTION
Arturo Magallanes
PHOTO MANAGER + VIDEO DIRECTOR
Cass Davis
WEB DEVELOPMENT
José Reinaldo Montoya
HAIR
Sophia Porter
MAKEUP
Melissa Mestas
STYLING
Casey Trudeau
Filmed on location at Loyola Marymount University in Los Angeles, CA

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