The Future of Gatorade Is Wearable

In early 2013, the Brazil national soccer team was studying science-backed ways to perform more efficiently on the field. With both Copa America and the World Cup approaching fast, the team looked to one of their sponsors, Gatorade. At the same time, the sports drink giant had been looking for a way to bring personalized … Continue reading The Future of Gatorade Is Wearable

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