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S3 Episode 7: Arturo Nuñez, Living a Career of Curiosity

In This Episode

Arturo Nuñez is a wizard at translating marketing strategy across cultures and populations. Currently the chief marketing officer at NuBank—a rising fintech bank based in Brazil—the born storyteller has been in the business for over three decades, with stops at PepsiCo, Diageo, Nike, and Apple.

Nuñez’s ambition for learning about different cultures is authentic and inspiring, but even more important is his passion to embed himself in each of those cultures for the sake of telling an emotional and captivating story. That passion is unmatched.

“In challenge there’s always opportunity,” Nuñez believes. Over the course of such a long career, his most significant challenge has been to continue finding success—and to build upon each new success so that he stays curious about what might come next.

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For a transcript of this episode, please email tnm@hispanicexecutive.com and include the name of the podcast episode.

About Our Guest

Arturo Nuñez is an experienced executive, consultant, investor, and entrepreneur with over 30 years of in-depth experience with globally recognized organizations. In his current position of CHIEF MARKETING OFFICER at NuBank, the world’s largest independent digital bank, he runs global marketing efforts (currently in Brazil, Mexico, and Colombia). He is a Member of the Board of Directors of the Estee Lauder Companies, and formerly the Founder and CEO of AIE CREATIVE, a company created to provide immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers. Nuñez is a versatile, cultural storyteller and connector who’s spent his career innovating and disrupting to change people’s lives.

Prior to NuBank, Nuñez joined the APPLE INC Latin America team in 2014 as their Head of Marketing, responsible for marketing, corporate communications, product marketing, education content, and enterprise marketing. He was instrumental in developing and fostering relations across all 38 countries in Latin America and the Caribbean with a special focus on Brazil, Mexico, Colombia, and Chile.

Before joining APPLE INC Nuñez held several positions with Nike over the course of close to a decade. Nuñez joined Nike in 2007 as Marketing Director for the U.S. Southeast Region and six months later was appointed to Marketing Director for Nike Americas. In 2009 Nuñez transitioned to the position of Vice President, Marketing for Nike’s Emerging Markets, where he was immersed in global culture, a trend throughout his career. For Nike, Emerging Markets (Latin America, Africa, India, Southeast Asia, the Philippines, South Korea, Australia, and New Zealand) represented the nexus of sport and global culture – the geography is home to some of the world’s most diverse countries as well as the most inspiring and accomplished athletes and teams.

In 2012 Nuñez held the position of Vice President of Global Marketing for Nike Basketball, responsible for driving Nike’s global marketing vision and strategy. A passion for sports and global culture initially drew Nuñez to Nike where he was responsible for crafting the voice of Nike Basketball as well as the communications, public relations, events, retail, digital, E-commerce and creative strategies. He developed campaigns and branding for high profile athletes including Lebron James, Kobe Bryant, Kevin Durant, Kyrie Irving and Paul George. Nuñez led Nike’s brand efforts, overseeing all aspects of the marketing mix including brand communications, sports marketing, public relations, retail marketing and category brand management, and driving brand energy around such key categories as Football (Soccer), Running and Sport Culture.

Before coming to Nike, Nuñez spent 7 years at the NBA, working his way from Marketing Director of Consumer Products for the Latin America office to Vice President and Managing Director of Latin America and the U.S. Hispanic market.

In addition to his vast marketing experiences with globally recognized companies, Nuñez has also held a variety of marketing roles for leading companies including Diageo (Louis Vuitton, Moet Hennessy, and United Distillers JV), Colgate Palmolive (U.S. and Costa Rica), and PepsiCo Restaurants International (Caribbean and Central America).

Nuñez is fluent in English, Spanish and Portuguese and resides in Pinecrest, Florida, with his wife Ana, son Marcelo, and daughter Karina. In his spare time, he collects art, DJ’s and is a member of a number of groups with the mission of helping others realize their dreams including Summit Series, Conversations in The Park, Clubhouse, and the New Fania Collective. Arturo sits on the boards of The Miami Underline, The Playing For Change Foundation, and The Nyah Project, A native of Harlem, New York and son of Venezuelan and Cuban parents, Nunez attended Florida A&M University, where he studied Business Administration and Economics. He is co-owner of Dante’s HiFi, Miami’s first vinyl listening lounge, and a partner at Chulita Mexican Restaurant in Venice, California. Most recently, Arturo was recognized by Advertising Week LATAM as one of the most influential marketing leaders in Latin America.

Linkedin: Arturo Nunez

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