Mario Carrasco Dives into the Impact of Immigration Raids to Provide Data-Driven Insights
Since 2011, Mario Carrasco has built a successful cultural insights agency alongside his cofounder Roy Eduardo Kokoyachuk: ThinkNow. Carrasco and the agency partner with influential brands and government institutions to pull back the curtain on what shapes consumer behavior using data—particularly Hispanic and Latino consumers.
ThinkNow has produced a multitude of research since its founding, including Carrasco’s work on the Hispanic Millennial Project and We are GenZ studies. The agency established itself at the forefront of data-driven insights.
As 2025 comes to a close, ThinkNow and Carrasco are doing what had yet to be done: determine the impact of immigration raids on Hispanic communities and the economy, while providing actionable insights for how brands can step in to support Latino consumers.
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About Our Guest
Mario Carresco is cofounder and principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence consumer decisions.
Under his coleadership, ThinkNow has successfully launched several innovative initiatives, such as Thinknow ConneKt, a MarTech segmentation solution focused on the multicultural market, as well as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry.
During his tenure at Thinknow, Carrasco’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his contributions to the Hispanic Millennial Project and We Are GenZ studies. Carrasco is a regular contributor to trusted publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost.
He is a sought-after speaker, presenting at several association events, including those held by the National Tourism Association and Market Research Association, as well as industry events such as the Google Multicultural Marketing Forum, Vision Critical, and Hispanicize LA.
Among his awards and recognitions, Carrasco is the SB 2017 Young Entrepreneur of the Year Award recipient, and SBA Emerging Leader Recipient, Stanford Latino Entrepreneur Institute Graduate, and USC Marshall School of Business Graduate.
