The Executive Positioning System
Regardless of title or function, all business leaders are driven by a similar set of priorities when it comes to growing their companies, cultivating great teams, building their own expertise, and serving a larger mission that gives meaning to their professional work.
Hispanic Executive uses the Executive Positioning System to create purpose-driven content. We map your leadership priorities across five dimensions to understand how an article can advance your goals.
The 5 Leadership Dimensions
Company Advancement
Differentiate your business from competitors and humanize your organization’s brand.
Team & Talent
Attract, motivate, and retain great talent and enhance your employer brand.
Business Expertise
Showcase your thought leadership and educate your peers.
Community Impact
Activate communities and bring awareness to a cause or mission.
Authentic Leadership
Raise your profile in your industry to advance your career.
EPS in Action
José Sánchez
CEO, Norwegian American Hospital
Primary Purpose: Company Advancement
Secondary Purpose: Community Impact
José Sánchez turned to Hispanic Executive to elevate the hospital’s reputation and increase visibility from the local to the national level. We first featured Sánchez in 2015, and he returned as a cover star in 2017. The articles resulted in increased awareness of the hospital and its current projects and benefited Sánchez’s personal executive brand.
Maria Mejia
CFO, Ulterra
Primary Purpose: Team & Talent
Secondary Purpose: Company Advancement
Maria Mejia was looking for a platform to effectively communicate and share the organization's unique culture as they sought to recruit new employees at all levels, especially millennials. Mejia's feature in Hispanic Executive highlighted her leadership approach helping the organization grow from 160 employees to more than 600, keeping the vibrant culture intact.
Veronica Muzquiz Edwards
CEO, Ingenesis
Primary Purpose: Authentic Leadership
Secondary Purpose: Business Expertise
The importance of education is at the center of Veronica Muzquiz Edwards's upbringing and career. Hispanic Executive highlighted this journey with an article detailing how the theme of education drove Edwards from her journalism degree to a telemarketing job to an MBA and ultimately to her role as president and CEO of Ingenesis.