Embracing New & Old Frontiers

As general counsel, secretary, and managing director of government affairs, Frank Jimenez gives Bunge Limited its international competitive edge, embracing cultures in Brazil, Europe, and Vietnam. (PHOTO: Joe Vericker)

Frank Jimenez travels around the world for Bunge Limited to established locations and others where they’re new to the scene

Frank Jimenez says that choosing to pursue law was the best career decision he has ever made, but it’s not one that came easily. Initially, Jimenez’s goal was to become a doctor; the problem was that he didn’t want to be accused of copying his older brother, who’d already graduated from law school by the time Jimenez was premed. Thankfully, his intuition to pursue law was spot-on. Jimenez has had an illustrious career in law, spanning private, in-house, and government positions.

Now, Jimenez brings his years of experience and expertise to the role of general counsel, secretary, and managing director of government affairs for Bunge Limited, one of the world’s leading agribusiness and food companies with integrated operations on six continents.

Brazil
Jimenez says it is important to view Brazil in the proper context, as one of the top three countries for agriculture in the world. So critical is this country to the work that Bunge does, that Bunge has been in Brazil for more than 100 years and a majority of its workforce is located there. According to Jimenez, 23,000 Bunge employees are based in Brazil and the country’s “beautiful culture” is reflected in Bunge’s corporate culture.

“It would be impossible to do what we do without being in Brazil,” Jimenez says. “But, despite being in this area for so long, doing business in this part of the world still has its challenges. The country finds itself in a unique position at the intersection of being vital to the world’s food needs while also having a developing economy. Great strides have been made. The Brazil of 30 years ago is so different from the Brazil of today, but infrastructure remains a problem. For example, you still need to leave early for the airport in São Paulo; it sometimes takes up to four hours to get there.”

In addition to being a leading exporter of agricultural products and the largest soybean crusher in Brazil, Bunge also has eight sugarcane mills in Brazil that produce sugar, ethanol, and electricity. It is a new business endeavor for Bunge, and Jimenez is confident it will pay off.

Europe
Bunge Limited was founded in Amsterdam in 1818 and was headquartered there until 1880, but Europe continues to be an important area for the company. In 2002, Bunge acquired Cereol, a leading European oilseed processor, making Bunge the largest soy processor in the world and a leading supplier of bottled oil to consumers.

“Our work in Europe is very interesting to me because of the unique needs and taste preferences of each country,” Jimenez says. “For example, we produce iodine-fortified oils in Ukraine and Romania, and fresh-bread-flavored margarine in Poland.”

In the European Union, Bunge is headquartered in Geneva, a world trade capital and home to one of Jimenez’s favorite hotels in the world: Hôtel Les Armures, housed in a 17th-century building in the heart of Geneva’s old town.

getting to know
jaime mercado

Frank Jimenez joined Bunge Limited in July 2012. Previously, Jimenez was senior vice president, general counsel, and corporate secretary at Xylem Inc., an ITT spin-off. He joined ITT in 2009 as vice president and general counsel. Prior to ITT, he served for nearly three years as general counsel of the US Department of the Navy in the Bush and Obama administrations. He has held a variety of other positions in government, including Deputy General Counsel for the US Department of Defense and chief of staff at the US Department of Housing and Urban Development, as well as deputy chief of staff and acting general counsel to Governor Jeb Bush of Florida.

Vietnam
Bunge began investing in Asia in 1999, but didn’t enter Vietnam until 2008 with an investment in Phu My Port, near Ho Chi Minh City. The investment allowed Bunge to build its commodity flows into the country. The company then built an integrated crush plant—the first of its kind in Vietnam—on the same site, where soybeans are processed for animal feed and cooking oil.

Jimenez predicts that the area will continue growing in the coming years, which is why Bunge wanted to get in on the ground floor. “We knew Europe, we knew South America, but Asia was still very new to us and we consider Vietnam an emerging market,” Jimenez says. “We’re approaching the business incrementally. We tested the waters with our investment in the port, and as we become more comfortable in the area, we’ll pursue more business.”

Jimenez, who was unsure of the reception he would receive in Vietnam as an American, was pleasantly surprised and now urges others doing business in the area for the first time to enter with an open mind. “You expect one thing, and you get quite another,” Jimenez says. “There are many signs in English and the pianist in my hotel lobby was playing Billy Joel. It was a pleasant surprise.”